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John Kay is one of Britain’s leading economists. His interests focus on the relationships between economics and business. His career has spanned academic work and think tanks, business schools, company directorships, consultancies and investment companies. For more details of John’s biography, see the About section. John’s main current interest is in writing and he publishes a weekly column in the Financial Times. His most important recent book was published in Europe in 2003 as The Truth about Markets and in the US in the following year as Culture and Prosperity. John's latest book is The Long and the Short of It - finance and investment for normally intelligent people who are not in the industry. The publisher says: This book provides a guide to the complexities of modern finance. It describes the basics of investment and the sophisticated innovations of the modern financial system. It is a guide for concerned citizens who want to understand how the apparently arcane world of derivatives, structured products, and sub-prime mortgages brought about the greatest crisis in the world economy for decades. And for intelligent investors who want to put their finances in the only hands they can safely trust – their own. The Long and the Short of It describes an environment that is complex and sophisticated, but greedy, cynical and self-interested. From it, you will learn everything you need to be your own investment manager, to recognise your investment options, and the institutions that will try to sell them to you, and to understand the principles of sound investment and the research that supports these principles. This is the only book about finance and investment you need, and the one book you must have. The book was published on 20 January. Click Bookshop, where you will find information and order details about this and other books, including two collections of columns Everlasting Light Bulbs (on economic topics) and The Hare & the Tortoise (an informal guide to business strategy). ^ back to top |
Latest: Think probabilities and be detached. It’s hard advice to follow. That is why the financial services industry is better off than its customers. |
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